Social media can help raise your business profile and grow the customer base. However, running a successful marketing campaign on different social networks can be overwhelming.
How you choose to run your social media marketing campaigns can boost or hurt your ROI.
An excellent social media marketing strategy is not enough. Therefore, you need a matching social media automation tool to help you put your marketing plan into action.
So if you’re pressed for time or your social media management is in chaos, then this article is for you.
Let’s dive in.
Why social media automation tools?
Social media automation tools help with the automation of various marketing tasks. Besides, these tools make the process of launching an effective marketing campaign straightforward. What’s more, is the time that you save. Regardless of the tools, you decide to use, you’ll always plan content, post consistently, and use analytics to track your progress.
The cost of hiring excellent social media managers or agencies is high. Many medium to small businesses struggle to pay such huge cheques, hence using automation tools. Above all, these tools will help you get audience feedback, which is essential in curating quality content and improving customer interactions.
How to choose the best social media automation tools for your business
Picking the right social media automation tool for your business can be time-consuming. Understanding your business needs, which are your goals, should always lead when picking these tools. What are the must-have features that you want?
Consider creating a shortlist and doing a test drive. Other elements to consider include effectiveness, ease of use, and pricing.
5 social media automation tools to help you scale your business in 2020
It is one of the oldest and the best social media automation tools in the market. It’s both a practical and easy-to-use tool – offering an all-in-one interface for your social media management. Users can schedule posts, run ads, find prospects, and manage all major social networks on one dashboard.
People love it because of its robust elements, such as the ability to integrate with Google analytics – making it easier for them to measure results, track performance, and share insights. Team management is available for group activities. Besides, it provides social media APIs integration for hundreds of partners.
Probably the most simplified social media management tool. The best of all is that you can decide to use its free plan forever. The tool is useful for anyone looking to push a meaningful engagement on social media. Its user-friendly interface and excellent customer support are among the things that users love the most.
Scheduling and publishing social media posts is now easy for content managers who struggle with massive content. Detailed analytics is available on the dashboard to help you with a quick analysis of your campaigns. You can also use their team collaboration feature to manage groups and assign tasks. Its great content makes it useful for new social media marketers.
While Sprout Social is almost similar to Hootsuite, it has one unique feature – customer relationship management (CRM). It has a robust analytics and reporting system that’s amazing. What’s more, is how social media managers use it to measure ROI from their marketing efforts.
Apart from analytics, the tool provides a lasting solution to content planning. That’s not all; you can also optimize your content to reach more prospects. The best of all is that it’s easy to manage your campaigns from one inbox using their campaign management feature.
eClincher is a social media management tool that allows its users to curate, schedule, publish, and analyze performance. What makes eClincher unique is its smart queues that enable users to auto-post. Also, the platform has a media library, Chrome extension, and allows users to search for social media influencers.
The ability of eClincher to integrate with ZenDesk makes it seamless when it comes to engagement – giving ample time to attend to your audience. Finally, the tool has a streamlined dashboard that’s easy to use.
For the best in class marketing tool – CoSchedule carries the day. One of its powerful features is the calendar that allows users to create a useful workflow. Since all social media are different and have unique posting times – this tool will help you make the perfect timing. Timing is key to getting the most engagement from your viewers.
Users can organize all of their projects in one place. Another useful feature is the ability to collaborate with your teams. It’s easy to assign tasks and follow up without feeling the pressure piling up on you. It is an ideal tool for anyone looking to create a predefined easy-to-use social sharing plan.
Social media automation tools are a great way to scale your business. They all come with unique features, are simple to use, and will help you handle your social media marketing effectively. Have you tried one yet? Is your favorite tool missing on our list? Let us know in the comments section below.